According to the reports of Fe Bureau Mumbai, E-commerce in India lags in terms of generating more number of employment opportunities. This gap may be filled in the next ten years. Around 12 million jobs are expected to be generated in the next ten years by the e-commerce industry. Citing the study done by HSBC, the bureau in its report mentioned that India is behind in terms of internet penetration and online purchases by seven years as compared to China. A rapid growth in e-commerce is expected, as the youth are using smartphones and adopting digital payments, which would give a boost to e-commerce giants.
Around 70% of jobs are expected to generate in Logistics and Delivery, whereas 30% jobs are expected to increase in IT, Management and Customer Care. The rapid growth in the e-commerce industry will also lead to a decline in traditional brick and mortar jobs.
The report also asserts that the growth of e-commerce in the rural sector is essential. India can take up a similar role model as that of Taobao villages in China where villagers have set up digital shops. India can also adopt the same model which will create employment opportunities for 5 million village merchants.
One of the major challenges faced by the e-commerce industry is creating digital infrastructure and connectivity. Without these factors, it is impossible for e-commerce networks to spread. ‘Make in India’, an initiative of government must play an important role in creating a robust supply chain mechanism. This mechanism enables the e-commerce industry to avoid external imbalances and macro instability.