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Career as Luxury Brand Manager

Career as a Luxury Brand Manager

About Luxury Brand Manager

A Luxury Brand Manager is a professional who handles brand management for luxury brands. The job of a Luxury Brand Manager is to handle the strategies of upscale brands and market them to a crowd that stays interested in keeping themselves updated with the latest trends and fashion from the most expensive brands and outlets. Basically, the job of a Luxury Brand Manager is similar to that of a Brand Manager. However, the demographic that they target is vastly different when it comes to purchasing power and hence, it has spawned a different field of Brand Managers.

Luxury Brand Managers are mostly seen working in the Fashion Industry with brands operation in the luxury market such as Dior, Prada etc. This field involves tweaking the tried and tested principles of brand management so that they can be applied to premium products and brands. Luxury Brand Managers work with some of the largest brands and corporations in the world. They have a direct say in formulating new marketing strategies for a brand and are involved in many key corporate decisions of a brand.

Job Responsibilities of a Luxury Brand Manager

The following information can be checked for the important duties and responsibilities of a Luxury Brand Manager.

  • Performing adequate market research to identify the spending habits and need of the target customer.
  • Working with the marketing department and overseeing the creatives for the brand or product(s).
  • Creating a process for customer feedback and monitoring the reactions.
  • Coordinating with various departments to ensure that the brand image stays intact as per the requirements of a company.
  • Supervising the process of naming new products and services and taking a call on the final look and feel of product packaging.
  • Arranging product launch events and creating hype behind the launch of a product.

Eligibility to become Luxury Brand Manager

Given below are the general requirements to become a Luxury Brand Manager in India.

Education
  • The minimum requirement for a Luxury Brand Manager is a bachelor's degree in luxury brand management or any other related course.
  • Top brands will prefer candidates who have an MBA degree in a relevant stream.
Work Experience

Candidates are required to have work experience of specific industries as relevant to the hiring company.

Skills

A Luxury Brand Manager must have the undermentioned skills.

  • Outstanding communication and presentation skills.
  • Leadership skills with the ability to motivate a team to action.
  • A passion for luxury items and a good understanding of the luxury market.
  • Attention to detail.
  • Ability to perform under pressure.

Courses to Become Luxury Brand Manager

At present, there are very few colleges in India where courses cater to the needs of Luxury Brand Managers are available. It is still a growing field in India. Given below are some of the courses you can consider to become a Luxury Brand Manager.

CoursesAverage FeeLuxury Brand Management Colleges in India
Bachelors of Business Administration (BBA)Rs. 1.5 - 2.5 lacs
BBA in MarketingRs. 3 - 4 lacs
MBA in Luxury Brand Management--
MBA in Brand ManagementRs. 4 - 5 lacs

Get help with admission to MBA colleges by filling the Common Application Form (CAF). If you have any questions, call our helpline number 18005729877.

Types of Job Roles Luxury Brand Manager

Given below are some of the available job roles that are related to the field of Luxury Brand Management.

  • E-Commerce Manager for Luxury Brand
  • Operations Manager - Luxury Brand
  • Luxury Marketing Manager
  • Luxury Retail Manager
  • Marketing Head - Luxury Retail
  • Luxury Sales Head
  • Digital Marketing Head - Luxury Brand Business etc.

Employment Sector/Industry for Luxury Brand Manager

The scope for Luxury Brand Manager in India is still growing and the field is expected to balloon with the increase in the population of people with high incomes. As the market of luxury brands becomes accessible to an increasing number of people, so will the scope for Luxury Brand Manager. 

However, even in the present market, there are ample opportunities available for Luxury Brand Managers in India. This is a career profile that offers great prospects of growth as well as salary. Given below are some of the common areas of employment hiring Luxury Brand Managers.

  • Fashion
  • Jewellery
  • Automobile
  • Wine and Spirits
  • Travel
  • Technology etc.

Planning to choose Luxury Brand Manager as your career?

Pay Scale/Salary of Luxury Brand Manager

The average salary of a Luxury Brand Manager depends on their hiring company, area of expertise as well as level of experience in the market. Given below is the average salary details of a Luxury Brand Manager in India.

Job ProfileAverage1 - 3 years5 - 7 years10 - 12 years
Luxury Brand Manager--Rs. 6 - 7 LPARs. 13 - 14 LPARs. 25 - 30 LPA
Brand ManagerRs. 10.40 LPARs. 8.85 LPARs. 13.45 LPARs. 17.42 LPA

Books & Study Material to Become Luxury Brand Manager

Given below are some of the best books to understand the field of Luxury Brand Management.

  • The Luxury Strategy: Break The Rules of Marketing To Build Luxury Brands by Jean-Noel Kapferer & Vincent Bastien
  • Trading Up: Why Consumers Want New Luxury Goods and How Companies Create Them by Michaels Silverstein, Neil Fiske, and John Butman
  • Selling Luxury by Robin Lent & Genevieve Tour
  • Luxury Essentials: Essential Insights and Strategies to Manage Luxury Products by Dr. Daniel Langer and Dr. Oliver P. Heil
  • Luxury Online: Styles, Systems, Strategies by Uche Okonkwo

Pros of becoming a Luxury Brand Manager

  • A glamorous and fast-paced career.
  • Think big with large-scale players and marketing budgets.
  • Good networking potential with influential people.

Cons of becoming a Luxury Brand Manager

  • Working against strict deadlines can get hectic.
  • There is a need to constantly stay updated with the latest trends.
  • Brand Managers are often required to work long shifts.

Paths for Being Luxury Brand Manager

FAQs about Luxury Brand Manager

Does India have a good scope for a Luxury Brand Manager?

The scope for a Luxury Brand Manager in India is limited but it is steadily increasing with the increase in the average income of the country. The scope is expected to increase further as more luxury brands decide to invest in the Indian market.

What is the difference between a Marketing Manager and a Luxury Brand Manager?

A Marketing Manager is the head of the marketing department of an organisation and is responsible for coordinating the marketing campaigns and strategy of an organisation while a Brand Manager will form a broader strategy for establishing the brand image through several channels. Marketing is just one of these channels.

How much salary does a Luxury Brand Manager earn?

The salary of a Luxury Brand Manager in a high-end company will range from around Rs. 40,000 to 50,000 per month to as high as Rs. 2.5 to 3 lacs per month. However, the salary can be lower in startups and brands with a limited marketing budget.

Is Luxury Brand Management a good career?

Yes, Luxury Brand Management is a good career for a candidate who wishes to lead an upscale lifestyle and has a strong interest in luxury items. The career will not only offer good salary prospects to such a candidate but also the chance to network with a debonair crowd, including celebrities, industrialists etc.

Are there any good colleges for Luxury Brand Management in India?

Yes, there are several good colleges in India that will help you excel in the field of Luxury Brand Management. These include IIMA, LCBS Gurgaon, SPJSGM Mumbai, Pearl Academy etc.

What types of industry hire Luxury Brand Managers?

Luxury Brand Managers are mostly hired by high-end fashion brands such as LV, Gucci etc. Some other areas of employment for Luxury Brand Managers include jewellery brands, automobile brands, luxury real estate, wine and spirits brands etc.

What skill must I have to become a Luxury Brand Manager?

One of the most important skills for a Luxury Brand Manager is a strong command over verbal and written communication. He/she must be able to convey the message of the brand while displaying class and luxury. He/she must also be a leader and have the ability to motivate the team members into action. Luxury Brand Managers are also required to have good interpersonal skills since they often coordinate with multiple departments as well as vendors for various projects.

Which courses can I do to become a Luxury Brand Manager?

You can go for an MBA in Luxury Brand Management course to become a Luxury Brand Manager. There are very few courses that are dedicated to this particular stream. However, general management courses or brand management courses are also good for this career.

What tasks does a Luxury Brand Manager perform?

Various tasks are performed by a Luxury Brand Manager including overseeing the marketing activities, coordinating with the creative department, arranging product launches, finalising any product communication on social media, print media or television etc.

Who is a Luxury Brand Manager?

A Luxury Brand Manager is a person who ensures that the perception of a brand or its identity in the eyes of a customer is as per the company's requirements.

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