A Territory Manager is a person responsible for managing and directing the sales force to achieve targets within the territory. He is also responsible for account management of the client and sales performance in a geographical area. A Territory Manager oversees the daily operations of the Sales Representatives that are allocated to a specific geographical area. His main work is to plan sales and marketing strategies and to set short term and long term sales targets. He is in charge of managing the organization’s sales force. A Territory Manager also performs recruiting activities such as training sales employees. He may develop strategies for improving the business relationship and the organisation’s profit.
Check some major responsibilities of a Territory Manager provided below.
Managing customer accounts and building strong relationships with the existing and new clients
Monitoring competition within a specific region
Preparing and submitting reports to the Sales Director
Designing marketing plans and strategies
Present services and products to prospective customers
Participating in promotional or industry events
Analysing sales performance at regular intervals
Candidates who are looking for a career as a Territory Manager should satisfy some eligibility requirements decided by the company/ organisation. They can check the table provided below to know the minimum eligibility criteria to become a Territory Manager.
Provided below are some skills required for Territory Manager
The table provided below contains some courses that you can pursue in order to become a Territory Manager. The table also contains some of the well-known colleges for business administration. Candidates may apply to any of these colleges by filling our Common Application Form.
Total Fee (Approx)
Top Colleges for Business Administration
INR 45,000 to INR 3.00 lakh
INR 27,000 to INR 8.00 lakh
INR 1.00 lakh to INR 6.00 lakh
INR 15,000 to INR 25.00 lakh
A Territory Manager analyses the market and designs strategies for promoting the sales of the organisation. His job roles vary from company to company. There are many job profile available for a Territory Manager. Some of them are listed below.
Territory Manager is one of the major job positions in the sales department. Candidates can apply to any sector in a company that has a sales team. Some of the employment opportunities available for a Territory Manager are Insurance Firms, Tour and Travel Firms and Pharmaceutical Companies. More than 40% of jobs available for a Territory Manager are there in the IT Firms. You can check the graph provided below to know the type of companies available where a Territory Manager may apply for a job.
Some of the major recruiting companies for Territory Manager are listed below.
An experienced Territory Manager can earn up to INR 6 lakh per annum. His salary will depend on his experience and skills. The average salary of Territory Manager for all levels of experience is provided in the table below.
Starting Salary per annum (in INR)
Mid Level Salary per annum (in INR)
Senior Level Salary per annum (INR)
Here are some recommended books for Territory Manager
Sales Management by Mike Weinberg
Nuts and Bolts of Sales Management by John Treace
The Challenger Sale by Matthew Dixon & Brent Adamson
Cracking the Sales Management Code by Jason Jordan & Michelle Vazzana
The Sales Boss by Jonathan Whistman
The Science of Selling by David Hoffeld
You will learn new marketing and promotional strategies
This profile will help you develop leadership skills
You will be earning a good salary
You may decide when you want to meet the client
You will have to work hard to complete your targets
Good analytical skills are required for this profile
The workload can be a bit too much and it can get stressful
Most of the clients prefer a candidate who has some work experience
Some of the major recruiters for Territory Manager are PepsiCo, ICICI Bank, Sony India, Nestle and LIC
Some of the other profiles available for a Territory Manager are Regional Sales Manager, Market Research Analyst, Sales Order Planner, Zonal Business Manager and Business Development Manager.
Most of the companies prefer a candidate who has completed a master’s degree. You can check the job description of the company to know the eligibility criteria.
You must have completed a bachelor’s degree in business administration, business management or marketing to become a Territory Manager.
Territory Manager reports to the Sales Manager or Sales Director.
Territory Manager can apply to Insurance Firms, Tour and Travel Firms, IT Companies and Pharmaceutical Companies
You should have good leadership skills, time management skills, leadership skills and problem-solving skills.
Territory Management is related to managing sales within a specific territory. You will be overseeing all sales activities within a territory.
You should possess good communication skills and analytical skills. Besides this, you should be able to complete the targets within in the specific time.
Territory Manager is responsible for improving the sales and revenue in the specific area. Besides this, he is also responsible for developing new marketing strategies.