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Advertising Vs PR Vs Corporate Communication - Courses, Scope, Jobs, Salary

Akansha Sirohi
Akansha SirohiUpdated On: July 14, 2022 05:59 pm IST

There are various courses that will open your doors to the advertising, PR and corporate communication world. However, it is better to start with courses that develop your skills.

Advertising Vs PR Vs Corporate Communication

If you like meeting new people, expressing new ideas, finding creative ways to do things or writing then a career in the advertising, public relation (PR) or corporate communication sector will be the best option for you. All these three domains are flourishing in India and there are various opportunities for qualified individuals that are offered by reputed firms.

There are various courses that will open your doors to the advertising, PR and corporate communication world. However, it is better to start with courses that develop the skills required for these three sectors. In such a case, students often get confused about 'Advertising VS PR VS Corporate Communication - Which is Better?'. If you are also in a fix and looking for a comparison of these three equally exciting fields then this article would help you. Find out all about these three fields, courses offered and their scope, career prospects, salary package, etc in this article.

About Advertising, PR and Corporate Communication

AdvertisingPublic RelationsCorporate Communication
  • The function of this domain is to convey messages to the general public in a creative manner. This message could be an endorsement of a brand, organization, product or movement.
  • Individuals in this field are supposed to put together an idea and means to convey the message through that idea. Writing, accounting, surveying, communication are elemental aspects of advertising.
  • The PR industry aims to develop stronger ties between clients and service providers by understanding their business relationships and influencing their decisions. All forms of media and communication are used to manage the reputation of the parties involved.
  • Every organization might have its own PR department or hire a PR agency to handle the PR work of their organization.
  • Understanding the need for easy flow of communication, organisations have started building a communication system so that the purpose of the business and other essential matters could be conveyed throughout this system.
  • Individuals are hired to take care of the messages, emails, plans, reports, memos, etc. that need to be delivered to the clients or employees within the organisation.

Advertising VS PR VS Corporate Communication - Courses

Here is a list of UG and PG courses offered in Advertising VS Corporate Communication VS Public Relation.

LevelAdvertising CoursesPR CoursesCorporate Communication Courses
UG
  • BBA in Advertising and PR

  • B.A in Advertising and PR

  • Diploma in Public Relations

  • BBA in PR and Event Management

  • Diploma in PR and Corporate Communication

  • Certification in Corporate Communication

PG
  • MBA in Advertising
  • PGD in Advertising

  • MBA in PR
  • PGD in Corporate Communication and PR

  • MBA in Corporate Communication

  • PGD in Corporate Communication and PR

Advertising VS PR VS Corporate Communication - Eligibility Criteria

The eligibility criteria for Advertising, PR and Corporate Communication courses are more or less similar. The following table shows the level-wise common eligibility criteria for all the fields.

LevelsEligibility Criteria for Advertising VS PR VS Corporate Communication
UG
  • Candidates are required to complete the 10+2 level of education or equivalent from a recognised board.

  • The marks requirements vary for different colleges.

  • Some institutes may require students to appear in entrance exams or personal interviews.

PG
  • Students must have completed at least a Bachelor's degree in any discipline from a recognised university.

  • Many college/ institutes/ universities conduct entrance exams for the courses at PG level. So, candidates must appear in the exams.

Advertising VS PR VS Corporate Communication - Admission/ Selection Process

  • The admission to PR, Corporate Communication and Advertising courses is done in two ways: Direct Admissions, Admissions Through Entrance Exams.

  • For Direct Admissions, candidates' performance in the previously acquired education is considered at the time of selection.

  • For admissions through entrance exams, candidates are required to take the tests.

  • Basis of their performance in the test, candidates are called to further the selection process.

  • Some institutes also conduct personal interviews and group discussions in addition to an entrance exam.

Advertising VS PR VS Corporate Communication - Career Scope

AdvertisingPRCorporate Communication
India has a progressive advertising industry with domestic agencies like DDB Mudra as well as international agencies like Publicis Groupe indulging with domestic advertising agencies. Job opportunities are very bright, especially after pursuing masters in this field.With PR agencies evolving throughout India, students from the field can apply for a job at various organisations. Better opportunities will open up once you have had an experience of 2 years.With the growth in the different business organization, there is a constant need for individuals who can maintain the flow of communication for the development of the firm. Various firms are on the lookout for individuals who can monitor the flow of data and their means of communication used.

Advertising VS PR VS Corporate Communication - Starting Salary

AdvertisingPRCorporate Communication
  • UG: Rs.15,000 to Rs.30,000 per month
  • PG: Rs.6,25,631 per annum
  • UG: Rs.10,000 to Rs.25,000 per month
  • PG: Rs.4,65,153 per annum
  • UG: Rs.6,000 to Rs.20,000 per month
  • PG: Rs.6,14,894 per annum

Top Colleges for Advertising, PR and Corporate Communication

Here's a list of top colleges for PR, Corporate Communication and PR in India. You can click on the college's name to get more information about them. If you are interested in applying to any of the colleges or want to know more about the admissions, fill out our Common Application Form and our experts will get back to you soon after.

CollegesAnnual Fee Range (in INR)
Chhatrapati Shivaji Maharaj University (CSMU), Navi Mumbai86K
Garware Institute of Career Education and Development (GICED), University of MumbaiNA
KL University, Hyderabad1.85 L
Amity University, Gwalior1.62 L
Chhatrapati Shivaji Maharaj University (CSMU), Navi Mumbai86K
NIMS University, Jaipur40K - 1 L
Manipal University (MAHE)1.67 L

Here are some other colleges that you can opt for:

With the right education and focused mindset, you can make a lucrative career in the field of Advertising, PR and Corporate Communication. Post-graduation in any of these fields will offer some of the best job opportunities in India. If you have any queries, ask away through our Q&A section and for more such interesting content, stay tuned with CollegeDekho.

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