Top 10 Career Options after BA Course: Salary, Job Roles, Recruiters

Bipasha Ray

Updated On: March 22, 2024 05:58 pm IST

Whether your inclination leans towards marketing, finance, or event planning, you can ensure fulfilling job opportunities right after a BA course. Check out this list of top 10 career options after BA course curated based on salary, recruiters and ongoing demand. 

Top 10 Career Options after BA Course

Ready to explore the topcareer options after BA course? Many students after completing their BA degree grapple with the decision of whether to further their studies or enter the job market upon graduation. Some students even hesitate to pursue a Bachelor of Arts (BA) course due to concerns about limited career prospects. However, a BA degree is far from restrictive; it serves as a gateway to a diverse array of opportunities and lays the groundwork for further education and enhanced employability.

Whether you've majored in English, Political science, History, Psychology, or any other discipline, numerous rewarding opportunities await in both the private and government sectors. In this article, we will guide you through the top 10 jobs after BA course and the potential job opportunities to look forward to after completion of the course. 

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1. Public Relations Specialist

Public Relations (PR) is one of the suitable career options after BA course. This is an expanding field of business and communication, gaining significance due to the surge in social media and the heightened demand for effective communication strategies. B.A. Graduates considering a career in PR have diverse opportunities across corporate, non-profit, government, and educational sectors. Success in PR hinges on exceptional verbal and written communication skills, strong organizational abilities, and adeptness in handling high-pressure situations. While degrees in Journalism, Mass Communication, or PR may be beneficial, they are not always mandatory for entering the field.

Eligibility: 10+2 from a recognized board with minimum aggregate marks in any stream

Average Salary in India: INR 3 Lakhs

Highest Salary in India: INR 6 Lakhs

Roles and Responsibilities: Some of the responsibilities of a Public Relations Specialist include:

  • Craft press releases and assemble media materials.
  • Address media inquiries and fulfill information requests.
  • Assist clients in enhancing public communication.
  • Develop speeches and coordinate interviews with client executives.
  • Analyze public sentiment towards clients via social media channels.

Top Recruiters: Burson Cohn & Wolfe, MSL, Adfactors PR, Weber Shandwick, Edelman, Concept Public Relations, and Amazon

2. Human Resources Manager

Many individuals opt to study human resources (HR) as a suitable career option after BA course. Options include pursuing a master's degree in HR management, organizational psychology, or related fields. Professional certifications like the Professional in Human Resources (PHR) or Senior Professional in Human Resources (SPHR) can also bolster credentials. Seeking internships or entry-level HR positions concurrently with further education is another viable route to gain practical experience. Researching programs and certifications is essential to align with your career goals and interests.

Eligibility: Bachelor's degree required in business, organizational development, human resources, or related field, Minimum 60% average grade point in graduation or equivalent course

Average Salary in India: INR 3 LPA

Highest Salary in India: INR 18 LPA

Roles and Responsibilities: Some of the roles and responsibilities of an HR manager involves:

  • Hiring and recruitment processes
  • Crafting job descriptions and designs
  • Planning and scheduling activities
  • Onboarding and training procedures
  • Documenting rules and regulations
  • Managing performance evaluations
  • Fostering workplace culture and atmosphere
  • Resolving conflicts within the organization

Top Recruiters: ABC Consultants Pvt. Ltd, Randstad India, Ernst and Young Private Limited, Bizaccenknnect Private Ltd., and Manpower India

3. Marketing Coordinator

The role of a marketing coordinator involves developing, coordinating, and implementing marketing campaigns. They gather data on target demographics and analyze market trends to enhance a company's marketing strategies. Additionally, marketing coordinators monitor sales data and collaborate with marketing teams to attain marketing objectives. Graduates with a BA degree and a knack for creativity can pursue careers offering high-paying jobs as Marketing Coordinators. 

Eligibility: A Bachelor’s degree in communications, marketing or related field

Average Salary in India: INR 3.3 LPA

Highest Salary in India: INR 8 LPA

Roles and Responsibilities: Some of the roles and responsibilities of a Marketing coordinator includes:

  • Supervises content creation on blogs, social media, and other media platforms.
  • Supports the sales team in enhancing customer relationships and streamlining the buying process.
  • Manages and cultivates relationships with influencers.
  • Develop and implement digital marketing strategies aimed at increasing website traffic and/or enhancing brand recognition.

Top Recruiters: Filter Companies, Amazon, Tata Consultancy Services, Accenture, Google, Cognizant Technology Solutions, IBM

4. Social Media Manager

A Social Media Manager is also among the viable career options after BA course in India. The digital revolution has transformed marketing, emphasizing online platforms with social media at the forefront. A social media manager serves as a primary liaison between a business and its target audience. Responsibilities include setting content strategy and fostering engagement across company social platforms. A graduation degree from any discipline is typically the minimum qualification for employment as a social media manager.

Eligibility: The minimum requirement is a bachelor's degree (preferably in digital marketing, journalism, or mass communication)

Average Salary in India: INR 5.5 LPA

Highest Salary in India: INR 10 LPA

Roles and Responsibilities: The roles and responsibilities of a Social Media Manager typically involve:

  • Manage and engage social media communities by responding to posts and fostering discussions.
  • Monitor, analyze, and report social media performance using tools like Google Analytics and Facebook Insights.
  • Identify consumer trends to inform social media campaign planning.

Top Recruiters: Accenture, Teleperformance, Freelancer, Country Holidays Inn & Suites

5. Content Writer/Editor

Content writing/editing offers a rewarding career path for those dedicated to creating impactful content for products, websites, and organizations across various sectors like technology, design, publishing, and healthcare. Skilled content writers are crucial for effectively articulating company offerings. BA graduates, equipped with strong writing, communication, and critical thinking skills, are well-suited for this field.

Eligibility: A minimum Bachelor’s degree is required although content writing/editing relies on skills rather than formal qualifications.

Average Salary in India: INR 3.6 LPA

Highest Salary in India: INR 6.5 LPA

Roles and Responsibilities: The roles and responsibilities of a content writer/editor typically entail:

  • Researching and crafting various types of content such as product descriptions, user manuals, and website content.
  • Optimizing content for search engines through keyword integration, meta tags, and SEO strategies.
  • Collaborating with teams like designers and developers to ensure content aligns with the company's brand.
  • Tracking content performance using KPIs like website traffic and conversions.
  • Developing and implementing a content calendar.
  • Reviewing, editing, and proofreading content to maintain quality standards.

Top Recruiters: Freelancer, Amazon, Tata Consultancy Services, Zoho, Marpu,, Cognizant Technology Solutions

6. Event Planner

One will be trained to deal with various events like sports events, corporate events, conferences, concerts, exhibitions, fairs, private family functions, etc. They will also learn various managerial skills like accounting & finance, communication skills, public relations, event marketing, brand aspects, technical aspects, etc. Those interested in this job after BA can check out further details below:

Eligibility: Candidates must have a minimum cumulative score of 50 per cent in their Bachelor's degree from any field.

Average Salary in India: INR 3 LPA

Highest Salary in India: INR 7.6 LPA

Roles and Responsibilities: The roles and responsibilities of an event planner include:

  • Juggles multiple tasks effectively
  • Scouts locations and solicits bids
  • Manages vendor relationships and client communications
  • Creates and negotiates contracts
  • Manages budgets for events

Top Recruiters: DNA Entertainment Networks Pvt. Ltd., Percept Limited, Wizcraft Entertainment Agency Pvt Ltd., Cox & Kings, TAFCON Projects (India) Pvt. Ltd., Cineyug, Absolute Concepts Events And Entertainment Pvt. Ltd., Accenture, and E Factor

7. Sales Representative

Being a sales representative is another suitable job after BA. A sales representative engages with customers across the sales cycle, from understanding their requirements to recommending suitable products or services and ensuring overall satisfaction. While a Bachelor's degree is seldom mandatory for this role, employers generally prefer candidates with at least a high school diploma. Pursuing a technical program or an associate or bachelor's degree can further enhance your qualifications for this position.

Eligibility: A Bachelor's degree in marketing, business, or related fields

Average Salary in India: INR 2.8 LPA

Highest Salary in India: INR 6 LPA

Roles and Responsibilities: The responsibilities of a sales representative include the following:

  • Present, promote and sell products/services with persuasive arguments to current and potential customers
  • Conduct cost-benefit and needs analyses to address customer requirements
  • Foster positive business and customer relationships
  • Initiate contact with potential customers through cold calling
  • Resolve customer issues promptly to enhance satisfaction

Top Recruiters: Dell Technologies, Freshworks, Salesforce, and Zoho are some of the notable brands in the industry

8. Market Research Analyst

Becoming a market research analyst is a fulfilling job opportunity after BA for individuals passionate about analyzing consumer trends. This role offers growth opportunities, competitive salaries, and the chance to influence a company's strategy. Typically, obtaining a bachelor's degree in marketing, economics, or statistics is the first step, taking 3 to 4 years. Advancing to higher positions requires practical experience, with expertise often achieved after 5 to 10 years, depending on career goals and opportunities.

Eligibility: A bachelor's degree in a relevant field like marketing, economics, or statistics

Average Salary in India: INR 4.3 LPA

Highest Salary in India: INR 8.5 LPA

Roles and Responsibilities:  The roles and responsibilities of a marketing analyst include: 

  • Design and implement market and consumer surveys
  • Gather, analyze, and interpret marketing data
  • Prepare detailed reports on consumer behaviour, competitors' activities, outcomes, and sales
  • Monitor customer bases and identify new ones

Top Recruiters: Nielsen India, Kantar IMRB, Ipsos India, Market Xcel Data Matrix Pvt. Ltd., Majestic MRSS, IMRB International, Blueocean Market Intelligence,TNS India

9. Financial Analyst

A Financial Analyst is one of the most lucrative career options after BA course. Candidates typically need to complete class 12 from a recognized board and then pursue a bachelor’s degree in finance, economics, accounting, or a related field. While entry-level jobs are available, obtaining a master’s degree can enhance career prospects. In India, the salary of Financial Analysts varies based on their experience and skills.

Eligibility: Candidates should possess a bachelor's degree in business administration, finance, accounting, economics, or a related field.

Average Salary in India: INR 5.7 LPA

Highest Salary in India: INR 12 LPA

Roles and Responsibilities: The primary responsibilities of a financial analyst involves:

  • Predicting return on investment for stocks and business ventures
  • Writing financial reports
  • Collecting industry research for decision-making

Top Recruiters: Tata Consultancy Services, Accenture, American Express, Deloitte, Oracle, Wipro, EY, J P Morgan, Wells Fargo Bank 

10. Graphic Designer

BA graduates have numerous opportunities in graphic design and video editing, both in the corporate world and the entertainment industry. For those who are passionate about visual storytelling, If you excel at creating thought-provoking visuals, you can explore freelance design projects or pursue full-time positions in graphics and video editing. Additionally, if you want to enhance your design skills or learn more about photo and editing software, you can consider taking courses in video editing, graphic design, or film editing.

Eligibility: Those who have finished their 10+2 examinations from recognized boards in Science, Arts, or Commerce streams are eligible to pursue Graphic Designing.

Average Salary in India: INR 3.8 Lakhs

Highest Salary in India: INR 7.5 Lakhs

Roles and Responsibilities: The roles and responsibilities of a Graphic Designer involves:

  • Review design briefs and identify specifications.
  • Plan project timelines and establish financial limitations.
  • Generate visual concepts aligned with requirements.
  • Draft initial designs and pitch concepts.
  • Create illustrations, logos, and other graphics using software or traditional methods.

Top Recruiters: Freelancer, Tata Consultancy Services, Deloitte, Teleperformance

By exploring the top 10 career options after the BA course, candidates can pursue fulfilling paths in today's dynamic job market. Possessing sought-after skills like critical thinking and communication, they excel in roles ranging from crafting narratives to managing events. These high-paying jobs after BA not only offer potential for career growth but also competitive salaries, solidifying the value of pursuing a BA degree for aspiring professionals.

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For any further queries on career options after BA course, feel free to post your questions in our CollegeDekho QnA section or call us at 1800-572-9877.

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Is pursuing a BA a good career choice?

Yes, pursuing a BA degree is a good career choice.  It serves as a pathway for further education, enabling students to enroll in master's or PhD programs. Additionally, it enhances career prospects and boosts employability by providing a diverse skill set. Career options for BA graduates encompass roles such as Administrative Assistant, Journalist, Social Activist, Writer, Digital Marketer, Teacher, and Accountant.

What are the eligibility criteria for pursuing careers such as Public Relations Specialist after completing a BA course?

Eligibility criteria typically include having a Bachelor's degree in relevant fields, such as communications, marketing, or business, along with specific skills and attributes outlined in the job descriptions.

Which industries offer high-paying jobs suitable for BA graduates?

Industries offer high-paying jobs suitable for BA graduates such as Public Relations, Human Resources, Marketing, Sales, Market Research, Finance, and Event Management offer high-paying jobs suitable for BA graduates.

What are some of the top career options available for BA graduates?

Some of the top career options for BA graduates include roles such as Public Relations Specialist, Human Resources Manager, Marketing Coordinator, Social Media Manager, Content Writer/Editor, Event Planner, Sales Representative, Market Research Analyst, and Financial Analyst.

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