Top 10 Career Options After Mass Communication

Anjani Chaand

Updated On: November 09, 2023 02:02 pm IST

Graduates can seek employment in television, print media, digital media, broadcast journalism, trade journalism, sports media, crime reporting, travel, etc. after pursuing mass communication. Let us learn about the top 10 career options after mass communication.
Top 10 Career Options After Mass Communication

Top 10 Career Options After Mass Communication: A degree in Mass Communication can lead to a variety of professions, including those in public relations, journalism, content writing, film-making, legal affairs, digital marketing, fashion photography, event management, and more. Many students prefer master's programmes even though many enter the field right away after earning their bachelor's in journalism and mass communication.

The best feature about this field is that aspirants from any background can develop a career in any of these professions simply by pursuing a master’s degree in Mass Communication; a bachelor’s degree in this discipline is not mandatory to begin as a fresher in the domain. Students who complete internships as part of their master's degree programmes benefit professionally and acquire essential skills.

Graduates can choose the kind of job profile they want to opt for in this field by learning about the various career opportunities available to them after earning a degree. The usage of broadcasting networks like Netflix, Hotstar, Amazon Prime, etc. has increased significantly as more companies now operate from home and people have more spare time.

Also Read:Career Options in Media

Top 10 Jobs After Pursuing Mass Communication

The details of the 10 popular careers after pursuing Mass Communication are discussed below:

Journalist: Investigating, compiling, and delivering newsworthy information about diverse past, present, and future events is the main responsibility of a journalist. Journalists conduct research, create news stories, features, and articles, then edit, proofread, and publish them. Because they are dedicated to uncovering the truth and disseminating it to the public, journalists are obliged to offer a rational viewpoint. Journalists must first gather information before they can write on a topic. They frequently interact with a variety of individuals who are knowledgeable or involved in the subject.

Digital Marketer: A digital marketer plans, executes, manages, and supervises marketing operations across various digital networks to promote companies, products, and services. All web, SEO/SEM, database marketing, email, social media, and display advertising campaigns are planned and carried out by digital marketers. They create, develop, and manage a company’s online presence. They also evaluate the performance of all digital marketing initiatives in relation to goals (ROI and KPIs) by analyzing them and preparing reports on them. To increase brand recognition, impact, and loyalty, they need to be able to recognize trends. Based on campaign budgets, metrics, and market reports, digital marketers create new and creative digital projects and strategies for growth. 

Graphic Designer: Graphic designers plan and create graphical designs and artwork using hand tools, computers, and design software and choose colours, imagery, and typefaces to reflect a company's identity and mission. They are also responsible for demonstrating design ideas to clients or the art director. They establish project schedules and determine budget constraints. After conducting research on the subject, they create preliminary sketches and then develop them into finalized works that meet the necessary standards for size, composition, style, and color combination. They produce designs for publications such as books, magazines, brochures, posters, manuals, websites, ads, logos, etc.

Public Relations Account Executive: Different client accounts in print, television, and online media are managed by a public relations account executive. Typically, they collaborate with PR agencies or the PR departments of large organizations. They carry out the necessary market, consumer, and industry research while adhering to customer specifications, and identifying the customer's objectives and target audience. They create PR strategies that fit the requirements and budget of their clients and then submit them for approval.

Event Manager: They are responsible for the organization, management, execution, and supervision of a variety of private and public events like family events, professional events, conferences, seminars, award ceremonies, sports events, celebratory events, and promotional events, etc. Clients and event managers meet to discuss the goals, requirements, and budget of the event. Their duties include selecting and booking venues and procuring permits. They might also take care of logistics, negotiate with sponsors, and coordinate with vendors. They also update senior management, manage branding and communication, and develop event feedback surveys.

Film Director: The duties of a film director consist of participation in casting sessions and selection of actors, analyzing a script, and figuring out the narrative's purpose, style and plot. To guarantee that actors are following their artistic vision, they also monitor rehearsals. Film directors also determine the filming locations for each scene. They follow a production plan to ensure the movie is finished on time and operate within budgetary constraints if necessary. To ensure a consistently creative implementation, film directors work with a camera crew, art directors, costume designers, and a composer.

Radio Jockey/ RJ: The primary responsibility of an RJ is to keep the audience entertained with his/her exceptional conversational abilities and admirable sense of humour. Additionally, he/she will have the option to use the wide audience of the radio as a tool for social change on both local and global scales. Radio Jockeys are responsible for preparing scripts for radio shows, organizing music for broadcasting, developing programme schedules, interviewing celebrities and other guests, and updating the audience with news, weather reports, sports traffic, and other current events.

Media Planner: They collaborate with the agency accounts staff to make sure that campaign ideas, plans, and goals are translated into executable tasks. Using pre-established marketing objectives, media planners create action plans for advertising campaigns. They decide which media platforms will best promote the advertised brand or product. Working closely with clients, consumers, advertising staff and co-workers is a crucial aspect of the profession. Media planners produce financial and media plans and forecasts, conduct market research to determine the target audience, analyze and interpret data, and produce briefs for media buyers. 

Director of Communications: They are public relations professionals who monitor the information flowing from an organization to its customers. Apart from managing a team to provide timely responses, they are also responsible for monitoring the organization’s marketing strategy. They establish media relations and make connections with journalists, community leaders, and influencers. They also create a brand voice and uphold the brand integrity across all platforms and ensure compliance while creating a budget for the communications team.

Content Writer: Writing for websites, blogs, white papers, ads, manuals, brochures, social media posts, commercials, and product descriptions are the primary responsibilities of a content writer. To generate original content, they conduct extensive research on topics pertaining to the sector. They are also responsible for aiding the marketing team in the creation of advertising campaign content. A target audience and a clear agenda are typically present in the content they publish. They also proofread the written content for flaws and discrepancies and enhance the readability of existing content through editing and polishing. In order to improve traffic to the company website, keyword research and the most effective SEO practices are used by them.

Other Job Profiles After Mass Communication

Several media organizations and corporate houses offer the following jobs to graduates in Mass Communication:

Content Editor



Sound Engineer

Sound Mixer and Sound Recordist

Event Manager

Art Director


Video Jockey (VJ)

TV Correspondent


Technical Communication Specialist

Web Producer

3-D & Animation Specialist


Graphic and Design

Top Recruiters for Mass Communication Graduates

The most popular companies offering employment to graduates in Mass Communication are listed below:

  1. Hindustan Times
  2. The Times Group
  3. Outlook
  4. The Pioneer
  5. The Hindu
  6. India Today Group
  7. Malayala Manorama
  8. Jagran Prakashan Group
  9. India TV
  10. Zee Network
  11. NDTV
  12. Network 18
  13. All India Radio (AIR)
  14. Doordarshan (DD)
  15. Indian Express

Salary After Mass Communication in India

Individuals become eligible for the following salaries after pursuing Mass Communication:

Job Profile

Annual Salary (in INR)

Content Writer

3,00,000 - 6,00,000

Digital Marketer




Radio Jockey

3,00,000 - 7,50,000

Video Jockey

3,00,000 - 5,00,000

Sound Engineer

3,00,000 - 9,00,000

Sound Mixer and Sound Recordist

3,00,000 - 9,00,000

Art Director

4,00,000 - 17,20,000

Event Manager

3,80,000 - 10,00,000

Technical Communication Specialist

4,70,000 - 22,00,000


3,00,000 - 6,60,000

Media Planner

4,10,000 - 8,70,000

Director of Communications


Also Read:Best Career Options After B.Com- Eligibility, Salary, Top Colleges

An individual with a degree in Mass Communication can expect to make an average salary of INR 4.78 to 6 LPA. However, the salary could differ depending on a number of factors, such as qualification, experience, job description, etc. Globally, the sector of mass communication is developing at an astounding rate.

In contrast to the affluent nations of the West, India has seen simultaneous growth in all forms of mass communication, including print, television, radio, movies, and the internet. This growth is predicted to continue in the near future. Thus, complementing a bachelor’s degree with a master's degree in journalism and mass communication might pave the way for a very profitable career with the potential for advancement.

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What are the employment areas after mass communication?

The employment areas after mass communication are content and copywriting, public relations agencies, digital media, print media (periodicals and magazines, newspapers), television, marketing and advertising firms, broadcast journalism, trade journalism, community and non-profit organizations, sports media, crime reporting, travel, healthcare agencies and hospitals, etc.

What are the best job profiles after B.A in Mass Communication & Journalism?

The best job profiles after B.A in Mass Communication & Journalism are Advertising Executives, Audiovisual Production Specialists, Content Writer cum Editor, Marketing Executives, Newspaper Reporters, Junior Reporters, Senior reporters, Television Producers, Trainee Journalists, Web Journalists, and many more.

How to become a government journalist?

One can become a government journalist by pursuing a Bachelor of Arts (B.A) in Mass Communication & Journalism, which is an undergraduate program offered in many top institutes throughout India. Candidates will be able to complete the course in 3 years. Candidates will gain knowledge on basic concepts regarding the field of Mass Communication & Journalism after enrolling in this course.

What are the best job profiles after mass communication in the government sector?

The best job profiles after mass communication in the government sector are Actors, Administrators, Broadcast and Sound Technicians, Chief reporter and special representative, Cinema Projectionist, Directors, Editors, Writers, Journalists, Principal reporters, Printing Technicians, Proofreaders, Public Relations Officers, Radio Journalists, Space Selling Executives, Staff reporter correspondents, and TV News Reporters, etc. 

What are some of the undertakings in the government sector that employ B.A in Mass Communication & Journalism graduates?

Some of the undertakings in the government sector that employ B.A in Mass Communication & Journalism graduates are AIR - All India Radio, Printing Press, Printing firms, Advertising Agencies, Books and Novels, Circulation and Public Relations, Central Information Service, Photography Companies, Legal Affairs Department, TV Channels, and Radio Telecasting Companies, etc.

Is mass communication in demand?

Yes, mass communication is in demand because it provides a promising career. With a degree in mass communication, one can become eligible for a plethora of jobs including editor, writer, journalist, radio announcer, public relations practitioner, and many others.

How to prepare for the exams conducted to be hired by government firms?

To prepare for the exams conducted to be hired by government firms, graduates must follow the steps:

  • Pass a number of exams administered by regulatory boards in order to be hired by government firms
  • Create a solid study plan if they want to pass these exams
  • Keep up with current affairs in order to pass the general knowledge part
  • Get into the habit of reading daily newspapers.

Another element to take into account when developing the study plan is time management. To obtain pertinent knowledge, it is necessary to refer to the prescribed text books. For a thorough understanding of the exam pattern, it is also necessary to solve previous year question papers. 

What are the skills required to become a Broadcast Reporter?

To become a Broadcast Reporter, one must have exceptional public speaking, communication, and presentation skills. One who has excellent language, diction, and public speaking skills can be a suitable fit for the presentation of shows and news channels. Aspirants should improve their body language, tone, voice pitch, and facial expressions as well if they want to be a successful Broadcast Reporter. They must also have strong general knowledge, conflict resolution skills, and be able to accept criticism.

What are the skills required to become a Public Relations or Events Executive?

The skills required to become a Public Relations or Events Executive are good negotiation, communication, and persuasion skills to maintain brand reputations and handle crises on their behalf. One can consider a career in public relations if they have either of these personality traits. The dynamic nature of the event management sector also allows professionals to develop their coordination, planning, creativity, and management abilities. Individuals are required to possess strong communication skills, networking abilities, problem-solving skills, and the ability to resolve conflicts.

What is the salary offered after mass communication?

The average salary offered after pursuing mass communication is INR 4.02 lakh per annum. A content writer makes somewhere between INR 3 lakhs to INR 6 lakhs per annum. The average salary in digital marketing stands at INR 6.4 lakhs per annum. Radio and video jockeys earn an annual salary package between INR 3 lakhs per annum and INR 7.5 lakhs per annum. The annual salary of a Director of Communications rises up to INR 28 lakhs per annum. 

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