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Fashion Designing Vs Fashion Communication

Harleen Kaur
Harleen KaurUpdated On: July 27, 2022 12:49 pm IST | NIFT Entrance Exam

The following article compares Fashion Designing and Fashion Communication in terms of role, eligibility criteria, work experiences, courses, job profile, opportunities, and pay scale. Have a look at the detailed comparison below.

Fashion Designing Vs Fashion Communication

Within a decade, the fashion industry has grown by leaps and bounds. Because there are so many courses in fashion design, the country's young and creative minds are at a loss as to which specialisation to pursue. Students face a huge dilemma with so many options available, one of which is Fashion Designing or Fashion Communication.

Fashion Communication is a degree programme that focuses on the industry's print and media aspects. Graphic design, photography, branding and image design, event planning, management, and advertising, fashion journalism, and blogging are all options once you specialise in Fashion Communication. Fashion Communication studies are an important aspect of the fashion industry. You will gain communication knowledge and skills relevant to the fashion and lifestyle industries, as well as how branding is done, image building, and how digital media differs from print media and how to do it correctly. Fashion communication, in addition to creative and commercial aspects, addresses the socio-cultural aspects of current trends.

Whereas, one of the most popular Design specialisations among students is Fashion Design. Every year, thousands of candidates apply to various Fashion Designing colleges across the country with the hope of one day becoming a successful fashion designer. Fashion Design, one of the most creative course options, is a popular vocational education stream not only in India but also Internationally. Within a decade, the fashion industry has grown by leaps and bounds. If you want to work in the fashion industry, enrolling in the right Fashion Designing course will provide you with a plethora of opportunities.

However, before enrolling in a Fashion Designing Course, it is important to understand some key aspects of the programme. Although Fashion Design and Textile Design are related, there is a distinction between the two. While Fashion Design focuses on the creation of clothing and accessories, Textile Design teaches students about the process of creating structures as well as designs for knitted, woven, printed, or surface ornamented fabrics and the like.

Also Read:Textile Design Courses in India

Relationship Between Fashion Design and Fashion Communication

Fashion Communication experts are familiar with the fashion design domain and are typically certified Fashion Designers. They have the necessary skills in visualising, designing, and writing creatively to advance the product's perspective. Studies at Fashion Design institutes include formal training in Fashion Communication. Words have the power to convey meaning, to elicit thoughts, and to arouse curiosity and faith. Successful campaigns require creative writing. A designer should be well aware of how a good copy can make a significant difference in promoting and selling a fashion product.

The designer should be able to write creatively in the fashion and lifestyle industries. These industries make significant contributions to the expression and utility of every product used in daily life. "Fashion also has technology," says Nandita Abraham (CEO, Pearl Academy). You can now design clothing online. However, technology is not to be feared."

Fashion Designing Vs Fashion Communication

Fashion Design is an art that encompasses the wide range of fabrics, styles, patterns, colours, and trends that define the fashion of a given era. It encompasses not only clothing and trends, but also accessories, handbags, and footwear. A fashion designing course combines the study of all of these aspects. Design is for people who are curious, creative, and not afraid of technology. Someone who enjoys trying new things is where innovation comes into play. It is intended for those who wish to express themselves. Fashion Communication, on the other hand, is a specialised programme that teaches students communication skills relevant to the Fashion and Lifestyle industry.

Fashion Communication is about creating communication through content, such as blogs, movie and magazine content, and so on. You will be working with social media, online content promotion, fashion films, events, and magazines. As a result, Fashion Design students become fashion designers, whereas communication students become multi-media communicators and designers.

Also Read: Best Designing Courses in India

Comparison between Fashion Designing and Fashion Communication

The following is a list of comparisons for Fashion Designing and Fashion Communication based on role, eligibility criteria, work experiences, courses, job profile, opportunities, and pay scale:

Comparison Based on

Fashion Designing

Fashion Communication

Role

A Fashion Designer creates and aids in the production of clothing, shoes, and accessories, as well as identifying trends and selecting styles, fabrics, colours, prints, and trims for a collection. Haute couture or ready-to-wear clothing is created by fashion designers

Fashion Communication is a specialised domain of fashion studies that assists aspiring fashion students in gaining communication knowledge and skills relevant to the lifestyle and fashion industries. This type of communication is also the foundation of the entire fashion industry

Educational Qualifications

  • Candidates who have passed their Class 12 in any stream (Science, Commerce, or Arts) can pursue a Fashion Design course at the graduate level. Most popular Design colleges, on the other hand, only accept candidates who have completed their schooling from a recognised board

  • Candidates who have completed a Design course at the graduate level are preferred for admission to Fashion Designing at the postgraduate level

  • Candidates must have passed 10+2 exams from a recognised board in any discipline

  • Candidates must also have at least a 50% aggregate mark

  • Candidates must also take entrance exams in order to be admitted to colleges that offer entrance-based admissions

Required Skills

  • Creativity and artistic taste
  • Sensitivity to colours, shades, and tones
  • Good communication skills
  • Originality and innovativeness
  • Ability to think in three-dimensions to translate visualisation into garments
  • Goal-oriented
  • Business acumen
  • Interest in sketching
  • Eye for detail
  • Visual imagination
  • Persuasiveness
  • Observation
  • Good understanding of market and customer lifestyle
  • Commitment to Client Services
  • Excellent Communication Skills
  • Good Problem-Solving Skills
  • Knowledge of Styles with Trends
  • Goal-oriented
  • Business acumen
  • Eye for detail
  • Visual imagination
  • Persuasiveness
  • Observation
  • Excellent understanding of the market and customer lifestyle

Work Experience       

Work experience in the Fashion Design field is mandatory

Work experience in the field of Fashion Design is required

Courses Offered

UG Level:

PG Level:

UG Level:

PG Level:

Entrance Exam

Jobs Profiles

Employment Opportunities

  • Export House
  • Retail Buyer
  • Retail Manager
  • Fashion Stylist
  • Jewellery and Footwear Designer
  • Personal Shopper
  • Makeup Artist
  • Fashion Model

  • Advertisement Sector
  • Public Relations
  • Journalism
  • Product Experts
  • Market Research
  • Software Companies
  • Social Media Platform
  • IT Companies

Top Recruiting Agencies

  • Raymonds
  • Benetton
  • Arvind Garments
  • ITC Ltd.
  • Levis
  • Lifestyle
  • Madura Garments
  • Modelama Exports
  • Omega Designs
  • Orient Craft
  • Pantaloon
  • Proline

  • Raymond
  • Madura Garments
  • Pantaloons
  • Shopper Stop
  • Remanika
  • Sheetal 
  • Gap
  • Tommy Hilfiger
  • Puma
  • Amway

PayScale

The average salary ranges from INR 60,000 PA to INR 10 LPA

The average salary ranges from INR 60,000 PA to INR 8 LPA

Also Read:

Scope for Fashion Designing and Fashion Communication

Fashion Communication opens the door to a wide range of lucrative opportunities such as fashion designers, fashion journalists, graphic designers, fashion marketing managers, sales executives, fashion advertisers, and so on. Graduates can find work in media companies, advertising firms, retailing firms, consultancies, colleges or universities, and so on, as well as entrepreneurs. Candidates may also pursue an MDes programme in a related field.  On the other hand, under Fashion Designing students will have a plethora of options after completing their specialised Design studies. They can work in the fashion industry, in manufacturing and exporting units, or they can start their own business and sell their wares on the market.

A career in fashion design is unquestionably a good choice now that the fashion industry has reached its peak. However, the fashion industry is characterised by fierce competition and numerous challenges. Fashion design has been practised since time immemorial. The scope of fashion design is not limited to India, but one can also find good job opportunities abroad. Students have a plethora of options after completing the fashion design course. Graduate students in fashion design can work for fashion houses/manufacturing/export units or launch their own label in the market.

In conclusion, Fashion Design is majorly about the creation of clothing and accessories, and Fashion Communication focuses on the industry's print and media aspects. Graphic design, photography, branding and image design, event planning, management, and advertising, fashion journalism, and blogging comes under Fashion Communication.

Also Read: Career Scope in Designing Industry

By referring to the above-mentioned comparison between Fashion Designing Vs Fashion Communication, candidates can choose the right career path as per their interest. If you have any questions, visit our QnA section and feel free to write your queries to us.

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